Assistant Professor
Katerina Vassilikopoulou received her PhD in Marketing from the Athens University of Economics and Business. She also holds an MSc in Economic Psychology from the University of Exeter and an MBA from AUEB. In addition, she has completed the Certificate in Pedagogy and Teaching from the School of Pedagogical and Technological Education. Her research interests focus on consumer behavior with an emphasis on the consumer of services, as well as on the area of negative customer experience.