Core Courses / Required for both specializations
Specialization Courses CXM
Specialization Courses MC
| COURSE | CREDIT UNITS |
|---|---|
|
Leadership and Negotiations in Organizations
|
6 ECTS |
|
Marketing Planning and Strategy
|
6 ECTS |
|
Business Analytics and Decision Making
|
6 ECTS |
|
Accounting and Financial Analysis
|
6 ECTS |
|
IT Governance and Digital Transformation
|
6 ECTS |
| COURSE | CREDIT UNITS |
|---|---|
|
Competitive Strategy and Business Policy
|
5 ECTS |
|
Specialization: “Customer Experience Management” (CXM)
|
|
|
Understanding the Customer: Metrics and Analysis
|
5 ECTS |
|
Fundamentals of CX and CX Metrics
|
5 ECTS |
|
Brand Building
|
5 ECTS |
|
The Shopping Experience
|
5 ECTS |
|
The Customer Journey and the Design of Experiences
|
5 ECTS |
|
Specialization: “Management Consulting” (MC)
|
|
|
Management Consulting Industry Standards, Best Practices and Toolkits
|
5 ECTS |
|
Project and Program Management
|
5 ECTS |
|
Specialty Finance
|
5 ECTS |
|
Business Planning and Innovation
|
5 ECTS |
|
Performance Management
|
5 ECTS |
| COURSE | CREDIT UNITS |
|---|---|
|
Research Methodology
|
5 ECTS |
|
Master Thesis – Industry Project
|
10 ECTS |