Live/ field Case Study: Really impressed by our visit to STARBUCKS RESERVE at Milan (Starbucks Reserve Bar)! Located in a beautiful and monumental building which has served as a Central Postal Office in the past, Starbucks Reserve Roastery is a unique place (worldwide) with amazing atmospherics which fire up all five senses. MSM – Master in Services Management, Athens University of Economics & Business Study Tour participants had the opportunity to admire Starbucks Reserve and to experience an extraordinary integrated live Case Study which blended elements of: Sensorial Marketing, Customer Experience, Shopper Experience, Service Design, Atmospherics, among several others…
