As their last class assignment, our graduating MSM – Master in Services Management, Athens University of Economics & Business MSM 19 F/T students had to participate in a workshop developing shopper personas and constructing integrated customer journey maps. This great experience was really made memorable with the help of Alexandros Veros, CX Manager, and Elisavet Ntokou, CX Senior Consultant of Deloitte Digital, who I deeply thank for all the insights they shared with the students!
