Assistant Professor of Marketing, email: p.sarantopoulos@aueb.gr
Panagiotis (Panos) Sarantopoulos is an Assistant Professor of Marketing at the Department of Organization and Business Administration of the Athens University of Economics and Business. He has been an Assistant Professor (Lecturer) of Marketing at the Alliance Manchester Business School of the University of Manchester in the United Kingdom. His main research interests focus on the application of Marketing Research and Analytics in Digital Marketing, Retailing and Pricing of Products and Services. He is also exploring consumer reactions towards innovative applications of Artificial Intelligence in Marketing environments. His research papers have been published in world-leading scientific journals of Marketing and Information Systems such as the Journal of Marketing Research, the Journal of Business Research, and the International Journal of Electronic Commerce while receiving prestigious recognition such as Conference awards and funding from multinational companies. He has been awarded for his teaching performance from the University of Manchester. At the Athens University of Economics, he teaches Principles of Marketing, Strategic E-Marketing, and Analytical Marketing at undergraduate and graduate levels.